Born in Trafford General Hospital in Davyhulme, Manchester, England. Not even 6 weeks old my parents took me and my brother to Aberdeen, Scotland to be raised there. We have never left!
About me
My first experience of real graphic design was work experience at my mums work during the summers in the graphic design department. In 1999 I started as a graphic designer and technical assistant. In 2001, I attended NESCOL (North East Scotland College) formerly Aberdeen College to study graphic communication. I worked at the company for a while until it failed.

Then was my chance to design and create my first logo for a new startup which i was to be involved in, that startup later sold for a £1,000,000 or so a few years later and I was kept on as senior graphic designer for the group and worked there 15years before leaving. 5years prior to leaving I started freelancing under the name of Brand4Brand to get a bit of variety in my design work.

In 2019 I founded Fifty Fifty. As Founder of branding and design agency Fifty Fifty, I consult with Directors and execs of some of the world’s most exciting companies, while writing and speaking on the topics of business strategy, design, and innovation.

I won’t be quitting my day job anytime soon and carrying on my mission to put Aberdeen on the map for branding and design.
2019 - Present
Founder / Creative Director
2005 - 2019
Senior Graphic Designer
2015 - 2019
Freelance Graphic Designer
1999 - 2005
Junior Graphic Designer
Born in Manchester, raised in Aberdeen.
James Watson
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